TouchStorm Partners with Sony to Expand Howdini Video Library

New Series of Videos Features Educational Advice from Top Experts Including Veronica Belmont, Nigel Barker and Joe Penna “Mystery Guitar Man”

TouchStorm, a leader in online digital video distribution and creation, today announced that it has partnered with Sony to expand the company’s library of Howdini video content. Sony has added three new series of videos that provide educational information for consumers on a variety of consumer technology topics from today’s leading tech experts. TouchStorm works with brands, such as Sony, to create editorial online videos — not advertising — that help visually guide consumers as they search the Web for relevant information.    

The three new video series created for Sony focus on optimizing technology within the home, improving home video and photography skills and learning how to create and post your own online videos. The videos feature three leading technology experts, including co-host of online television show Tekzilla, Veronica Belmont; Fashion photographer and judge of “America’s Next Top Model,” Nigel Barker; and digital filmmaker and “Mystery Guitar Man,” Joe Penna, respectively.

“The new Sony videos feature educational content that is entirely based on consumer demand for the information,” said Jacque Bibeau, senior vice president and managing director of business development for TouchStorm. “Using TouchStorm’s proprietary Search Revelator™ tool, we are able to determine what Sony’s target customers are searching for online as it relates to their consumer technology products and subsequently, create and distribute expert-narrated videos that provide valuable answers to what they are seeking.”

Through research, TouchStorm identified that Sony’s target consumers are not searching online for information on the technical specs of Sony’s consumer technology products. Rather, consumers want to understand how they can best utilize technology within their lifestyle. The new Sony series provides educational advice on these topics, including “How to take the best outdoor photographs,” “How to wirelessly connect your HD products to the Internet” and “How to make a viral video,” among many others. The experts utilize Sony’s leading technology products, including Sony Cyber-shot® and DSLR Digital Cameras, BRAVIA® HDTVs and home theatre systems and Bloggie™ Touch Cameras to showcase how consumers can best utilize the technology within their lifestyle and at home.

“By partnering with today’s leading experts to teach people how to best utilize their home technology products, Sony has the ability to serve as a trusted advisor for consumers as they navigate the digital technology world,” continued Bibeau.

TouchStorm provides an end-to-end solution for brands focused on using digital video to increase consumer reach, engagement and customer conversions. Utilizing proprietary tools, TouchStorm works with brands to identify what their target consumers are searching for online. Using this knowledge, TouchStorm works with a respected former television news producer to create engaging, HD-quality, journalistic-style videos that provide consumers with educational content from leading experts. The videos are then optimized to ensure the highest search ranking among today’s leading search engines, including Google, Yahoo and YouTube. The videos are also syndicated through the TouchStorm Editorial Network of top-tier publishers around the Web, resulting in engagement scores significantly above industry benchmarks.

For more information and the latest news on TouchStorm, please visit http://www.TouchStorm.com.

To view the latest Howdini videos created for Sony, please visit http://www.Sony.com/howdini.

About TouchStorm

TouchStorm is a digital media distribution company and a pioneer in online editorial video. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today’s leading brands and experts to create HD-quality, journalistic-style videos.

Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the Web resulting in engagement scores significantly above industry benchmarks.

With headquarters in New York and offices in 17 cities throughout the U.S., TouchStorm is an independent and employee-owned company.

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Posted On: New York, NY October 27, 2010

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