Sir Paul McCartney Headlines Hard Rock Calling 2010

Hard Rock International and Live Nation announced that Sir Paul McCartney will be headlining Hard Rock Calling 2010 on Sunday, June 27th in Hyde Park, London. McCartney joins Pearl Jam as the headliners at Hard Rock Calling, the premier music festival this summer. Hard Rock Calling 2010 will launch Hard Rock International’s fifth annual Ambassadors of Rock Tour, a global concert series featuring top artists and bands to benefit charities worldwide.

Today, Hard Rock International and Live Nation announced that Sir Paul McCartney will be headlining Hard Rock Calling 2010 on Sunday, June 27th in Hyde Park, London. McCartney joins Pearl Jam as the headliners at Hard Rock Calling, the premier music festival this summer. Hard Rock Calling 2010 will launch Hard Rock International’s fifth annual Ambassadors of Rock Tour, a global concert series featuring top artists and bands to benefit charities worldwide.

Hard Rock Calling 2010 will be McCartney’s first solo headlining performance in Hyde Park, having appeared at 2005’s Live 8 Concert and most recently, surprising fans last summer at Hard Rock Calling 2009 during Neil Young’s set, performing The Beatles anthem ‘A Day In the Life.’

Hard Rock Calling in Hyde Park, London…The Hottest Ticket This Summer

Promising three days of unparalleled music, Hard Rock Calling 2010 will feature performances by The Hives, The Gaslight Anthem, Ben Harper and Relentless7 and Wolfmother with additional top acts to be announced this spring.

“Sir Paul McCartney in Hyde Park – this is a once in a lifetime opportunity for fans to witness a historic event with one of the most legendary artists of all time,” said Brian Siemienas, Senior Director of Marketing, Hard Rock International.

McCartney’s new “Up and Coming Tour” begins in the U.S. this March before heading to Europe. “It will be wonderful to perform for the hometown crowd. The fans in Hyde Park are the best in the world,” added McCartney.

Pack Your Bags and Find Your Passport…

With tickets in high demand, the only way in may be to win your way in. Consumers will have the chance to live the life of a rock star, travelling the world to Hard Rock’s Ambassadors of Rock concerts by entering the global sweepstakes via http://www.HardRock.com. And as with all Hard Rock International ventures, philanthropy will be an important part of Hard Rock’s global tour, with each Ambassadors of Rock event benefiting a local charity. Concert details and additional 2010 Ambassadors of Rock Tour stops will be announced on http://www.HardRock.com.

Editors Notes: Executive interviews are available.

Please contact Meredith DeSanti or Kristen Hauser, + 1.973.316.1665, for more information.

About Hard Rock Calling:

Hard Rock Calling, produced by Live Nation and presented by Hard Rock International, is a unique and historic musical event with a main stage, second stage and many surprises in store for fans of all ages. In addition to renowned bands and an on-site Hard Rock Cafe, the festival will include a variety of attractions to be announced at a later date. Additional artists for the 2010 line-up will be announced leading up to the event and tickets for the festival are available at http://www.hardrockcalling.co.uk.    

About Live Nation:

Live Nation’s mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit http://www.livenation.com/investors

About The Royal Parks:

The Royal Parks is an executive agency of the Department of Culture, Media and Sport. The Royal Parks are: Bushy Park, The Green Park, Greenwich Park, Hyde Park, Kensington Gardens, The Regent’s Park and Primrose Hill, Richmond Park and St James’s Park.

For further information please visit: http://www.royalparks.org.uk

About Hard Rock International

With a total of 162 venues in 52 countries, including 130 cafes and 13 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore. Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Atlanta, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit http://www.hardrockhotels.com. For more information on Hard Rock International, visit http://www.hardrock.com.

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Posted On: Orlando, FL March 2, 2010

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