Musician’s Friend Named Best Online Guitar Store

Acoustic Guitar Magazine announces Player’s Choice Awards and Musician’s Friend wins Best Online Guitar Store.

The nation’s leading direct marketer of musical equipment, Musician’s Friend, was chosen Best Online Guitar Store in the 10th annual Acoustic Guitar magazine Player’s Choice Awards. Thousands of guitar players, music teachers, and professional musicians voiced their opinions in 39 categories through the magazine’s annual write-in voting process. Acoustic Guitar expanded the award categories in 2008 to include Best Online Guitar Store.

Reacting to the award announcement, CEO Robert Eastman said, “It’s a real honor and especially gratifying to be acknowledged by the enthusiasts from Acoustic Guitar magazine. We share their love of the instrument and their passion for performance and we’re very proud of our 25-year history of helping musicians find just the right tools to express themselves.”

Eastman founded Musician’s Friend in 1983, selling guitar strings and accessories through a simple mail-order brochure to enthusiasts. Under his direction, the company rapidly grew and, in 1996, became a pioneer in online musical instrument sales with the launch of its website, catapulting the company to the #1 direct-marketing position in the industry.

Company president Craig Johnson noted, “Acoustic guitarists love the fact that they can browse through dozens of premium brands of guitars on our website and get a guitar delivered to their home in factory-fresh condition. Whether they’re looking for the latest Limited Edition, Artist Signature models or a beginner pack, we offer it all and we back it up with a fantastic assortment of accessories and great service. This recognition from Acoustic Guitar readers validates our dedication to our customers.”

Acoustic Guitar expanded the award categories in 2008 to include Best Online Guitar Store and will be publishing its results of this year’s votes in the February 2009 issue of the magazine.

About Musician’s Friend:

Musician’s Friend, Inc. is the world’s largest direct marketer of musical instruments. With more than 58,000 unique products for sale, the company covers a wide range of musical needs, including guitars, basses, amplifiers, keyboards, live sound, recording equipment, drums, percussion, woodwind, brasswind and orchestral stringed instruments as well as related accessories which are marketed through its print catalogs and websites, including

The Musician’s Friend website also offers informative musician’s resources including in-depth buying guides, tech tips, hands-on gear reviews, articles from highly respected music industry professionals, interviews with well-known artists and over 250,000 product reviews and ratings.

The company is headquartered in Medford, Oregon with warehousing in Kansas City, Missouri, and a call center in Salt Lake City, Utah. Musician’s Friend can be contacted at 1-800-776-5173, or by visiting Musician’s Friend.

Musician’s Friend is a wholly owned subsidiary of Guitar Center, the world’s leading retailer of musical equipment.

Questions regarding this press release should be directed to contact @


Posted On: Medford, OR December 16, 2008

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