Winning group to perform live with The Bangles and Sick of Sarah at a private daytime showcase hosted by maurices during South by Southwest 2011
Being discovered is the moment every band dreams of, and that moment is about to become reality for one of the 10 finalists in maurices “Small Town Sound” nationwide band search.
maurices, the leading small town specialty store and fashion authority with 750+ stores nationwide, created the contest in partnership with PlayNetwork and Sonicbids to discover the hottest up-and-coming female-fronted band in the country.
“Small towns inspire us,” said Lisa Bartlett, maurices associate vice president. “They’re the heart of America, and we want to give bands with big dreams from small towns their breakthrough chance.”
Online voting last month cut the field of 525 bands to 50, and a group of panelists including The Bangles, Chrissie Hynde and Sick of Sarah narrowed it to 10 finalists. The finalists include Allison Gray, Los Angeles; Alathea, Unicoi, Tenn.; Audri & Aaron, East Alton, Ill.; Casey Sullivan, Allston, Mass.; elaine faye, San Diego; Euralea!, Moline, Ill.; Girlz in Black Hats, Dawson, Penn.; Granville Automatic, Atlanta; the Kellys, Warren, Ohio; and Naked on Roller Skates, Boston.
The top 10 groups each had two weeks to create an original song based on the “Small Town Sound” theme celebrating American culture. The songs are now playing in maurices stores nationwide and are also posted online, where people can vote from now through December 15, 2010. The general public is invited to vote on the best original song to help determine the grand prize winner and the two runners’ up.
The winner will receive several incredible opportunities to let their star power shine. The band will perform live at their local maurices store, fly to Los Angeles to shoot a music video and record their winning song at the PlayNetwork production studio, and receive gifts from maurices and Daisy Rock Guitars. In addition, the winning group will perform live with The Bangles and Sick of Sarah at a private daytime showcase hosted by maurices during South by Southwest 2011.
People are encouraged to log onto http://www.maurices.com and click on “Small Town Sound” to listen to the top 10 bands and then cast their vote.
Note to media: To view the bands’ electronic press kits and obtain downloadable photos, please visit http://www.mauricesmusic.sonicbids.com.
Established in 1931, maurices is wholly owned by dressbarn inc. (NASDAQ: DBRN). maurices is the leading small town specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates over 750 stores in 44 states. maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, our styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit maurices.com.
PlayNetwork, Inc. specializes in the creation and distribution of entertainment media that connects the voice of the brand to the consumer across all touch points – in-store, online and on-device. Founded in 1996, PlayNetwork is the industry’s leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, retail advertising networks, and commercial XM Satellite Radio subscriptions. The company creates high-impact media experiences that drive consumer behavior and affinity, in-store and beyond. Working with many of today’s hottest brands in retail, hospitality, health and fitness, banking, and other business environments, PlayNetwork leads the way in creating media experiences that influence and inspire, making your brand relevant and engaging for the consumer. More information is available at http://www.playnetwork.com or http://www.xm4biz.com.
Sonicbids is the website the helps bands get gigs and promoters book the right bands. Our community includes more than 275,000 bands and 21,000 promoters and licensors from all around the world. With festivals, clubs, colleges, music licensing and much more, Sonicbids offers a diverse range of gigs for every kind of musician. In fact, last year alone, more than 71,000 gigs were booked on the site. The company was founded in 2001 by Panos Panay and continues to focus on its core mission of empowering the artistic middle class. Get a gig or book a band at http://www.sonicbids.com.
GolinHarris on behalf of maurices
Bender/Helper Impact on behalf of PlayNetwork
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Posted On: Duluth, MN (Vocus) December 2, 2010