Eight-Part Series to Air Nationwide to 150 Million Consumers.
Essential Group Management today announced their partnership with IndoorDIRECT, owner of the Restaurant Entertainment Network, to broadcast an eight-webisode series titled “Inside Wide Awake”, chronicling the career of Tampa, Florida-based pop-rock group MIGGS to over 150 million consumers nationwide starting the last week of July. Rick Clair, who oversees the management of MIGGS, made the announcement.
“Inside Wide Awake”, the weekly webisode series, takes its viewers into the lives of Don Miggs, Michael Lombardo and Ryan Scarbrough as they finish their newly released fourth album “Wide Awake” and embark on their 2010 U.S. tour. Along the way, viewers meet the management, family and fans that impact their lives on a daily basis.
With every episode, viewers can listen to and download a free track from “Wide Awake” and can also “text-to-win” a grand-prize vacation to San Francisco where they will attend a 49’ers game with Vernon Davis, attend a VIP Reception with Jerry Rice, and enjoy a personal acoustic Miggs performance.
IndoorDIRECT will also debut the music video for the new MIGGS single “Girls and Boys” and allow viewers to purchase the single and music video through the new twitter application, TwoTweet.
IndoorDIRECT’s Co-Founder and President, Bill Myers said, “IndoorDIRECT’s Restaurant Entertainment Network provides an exciting setting for top talent to target a receptive consumer in a unique ‘captive audience’ setting. In order to grab – and hold – consumers attention, we need to entertain them with relevant, interesting and engaging content and this is exactly why we are delighted to have formed this partnership with MIGGS.”
“Inside Wide Awake” will be available in major brand quick-service restaurants including McDonald’s, Arby’s, Hardee’s, Denny’s, Carl’s Jr., Wendy’s along with other restaurants in America’s top Designated Market Areas (DMA’s).
The rock trio MIGGS is comprised of career musicians Don Miggs (guitar/lead vocals), Michael Lombardo (bass/vocals) and Ryan Scarbrough (drums/vocals). The band achieved national notoriety with the singles “Perfect” and “I Believe” which reached No. 66 and No. 82, respectively, on Billboard’s Hot AC chart. MIGGS has opened for notable acts like Maroon 5, Train, Duran Duran, and Aerosmith. Their fourth album, “Wide Awake” is available in stores May 18. To learn more, visit http://www.MiggsMusic.com.
IndoorDIRECT (http://www.indoordirect.com) is the owner of the Restaurant Entertainment Network, a powerful digital media outlet that delivers internet-based entertainment and advertising to more than one thousand major brand quick-service restaurants nationwide. The Network entertains more than 150 million consumers annually at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s and McDonald’s and other restaurants in America’s top Designated Market Areas (DMA’s). Through partnerships with 100+ leading media content providers, the network currently produces three quality shows: theBITE; theBITE Weekend; and theBITE@Nite. IndoorDIRECT is privately held and headquartered in Dallas, Texas with offices in New York and Los Angeles
Posted On: Los Angeles, CA (Vocus) August 18, 2010