Hard Rock International Launches Special Facebook® Deal for Charity

Through December 31, 2010, each time fans use Facebook Places to check into any Hard Rock Cafe location throughout the U.S., Hard Rock will donate to benefit WhyHunger, a non-profit organization that is a leader in the movement to end hunger and poverty.

Hard Rock International is proud to launch a special Facebook Deal that will aid in the fight against hunger and poverty around the world. Beginning now through December 31, 2010, each time fans use Facebook Places to check into any Hard Rock Cafe location throughout the U.S., Hard Rock will donate to benefit WhyHunger, a non-profit organization that is a leader in the movement to end hunger and poverty.

Currently boasting more than 1.68 million fans, Hard Rock’s social media presence is on a constant incline, and the brand aims to use its influence for this worthy cause. Hard Rock International’s decision to partner with Facebook aligns perfectly with the brand’s mobile and social strategy and serves as an innovative way to raise awareness of Hard Rock’s commitment to philanthropy.

“We’re always looking for innovative ways to allow more fans to experience the Hard Rock brand and also raise awareness of our philanthropic endeavors,” says Kim Matlock, Hard Rock International’s Senior Director of Digital Marketing and CRM. “This special charity deal will make each visit to a Hard Rock Cafe even more rewarding for fans.”

For more information, and for a list of participating Hard Rock Cafe locations, visit http://www.hardrock.com or http://www.facebook.com/hardrock.

About WhyHunger

WhyHunger is dedicated to fighting the root causes of hunger and poverty by supporting grassroots organizations that create self-reliance, economic justice, and equal access to nutritious and affordable food. Founded in 1975 by late musician and activist Harry Chapin and current Executive Director Bill Ayres, WhyHunger works to put an end to the hunger suffered by 50 million Americans and more than 1 billion people worldwide. WhyHunger’s main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, shelters, government programs, and community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building and access to more than 8,000 anti-hunger and poverty organizations across the country and around the world; Global Movements, which links the organization’s domestic work to broader global movements for food sovereignty and the basic rights to food, land, water, and sustainable livelihoods; and Artists Against Hunger & Poverty, which is supported by Bruce Springsteen, Carlos Santana, Jackson Browne, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl “DMC” McDaniels, O.A.R., Papa Roach, moe. and many others.

About Hard Rock International

With a total of 169 venues in 51 countries, including 133 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit http://www.hardrockhotels.com. For more information on Hard Rock International, visit http://www.hardrock.com.

Facebook® is a registered trademark of Facebook Inc.

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Posted On: Orlando, FL December 8, 2010

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