Celebrate Earth Hour at Concannon Vineyard, Saturday, March 27, 2010 Concannon Vineyard goes “Unplugged” for Earth Hour

John Concannon, 4th Generation Vintner, Concannon Vineyard, announced today that Earth Hour 2010 will be celebrated at the winery on Saturday, March 27 from 8:30-9:30pm. “To celebrate Earth Hour, we invite everyone to join us as Concannon Vineyard goes ‘unplugged’ for Earth Hour,” says John. “Earth Hour is a way for people across the world to join together and signal their concern about climate change and what better way to come together than around a glass of wine? Climate change negatively impacts many things like water resources, energy supplies and agriculture, and that includes the wine industry. To honor Earth Hour, we will light candles, turn off the power, feature live acoustic music and pour our new Concannon Conservancy wines that conform to the practice of growing grapes and making wine with minimal environmental impact.”

John Concannon, 4th Generation Vintner, Concannon Vineyard, announced today that Earth Hour 2010 will be celebrated at the winery on Saturday, March 27 from 8:30-9:30pm. “To celebrate Earth Hour, we invite everyone to join us as Concannon Vineyard goes ‘unplugged’ for Earth Hour,” says John. “Earth Hour is a way for people across the world to join together and signal their concern about climate change and what better way to come together than around a glass of wine? Climate change negatively impacts many things like water resources, energy supplies and agriculture, and that includes the wine industry. To honor Earth Hour, we will light candles, turn off the power, feature live acoustic music and pour our new Concannon Conservancy wines that conform to the practice of growing grapes and making wine with minimal environmental impact.”

EVENT DETAILS:

Date: Saturday, March 27, 2010

Event Time:

Tasting Room open from 8:00-10:00pm

Earth Hour observed from 8:30-9:30pm

Location: Concannon Vineyard Tasting Room, 4590 Tesla Road, Livermore, CA 94550-9002

Event Description: Join 4th Generation Vintner John Concannon as he turns out the lights and hosts a wine tasting by candlelight in honor of Earth Hour.

Attendance: Limited to first 120 guests, RSVP pre-registration to info(at)concannonvineyard(dot)com

Cost: Free for Concannon Gatekeeper members, for non-Gatekeeper members

Music: Featuring live acoustic guitar music by Dan Taylor.

Food: Free local, sustainable desserts by Barbara Llewellyn Catering

Note: Concannon Tasting Room is open daily 11:00am – 4:30pm

“Respect for the environment has always been important to the Concannon family,” notes John, “and we are constantly working on ways to reduce our overall consumption of energy and our carbon footprint here at the winery.” To this end, Concannon recently built a state-of-the-art barrel and bottling facility designed to use less energy through efficient technology, installed solar panels to minimize the amount of non-renewable energy used, and implemented a comprehensive recycling and waste reduction program at the winery.

Leading the industry, Concannon was one of the first of seventeen wineries to be certified through the California Sustainable Winegrowing Alliance (CSWA). This program provides third-party certification for California wineries that are at the forefront of sustainable winegrowing practices including environmental stewardship, conservation of natural resources and socially equitable business practices. Concannon was also the first Livermore Valley winery to place its land into a permanent conservation easement, recognizing in 1996 that rapid urbanization was threatening one of America’s finest winemaking regions and negatively impacting quality of life.

“I hope that everyone takes an hour to go unplugged on March 27 and take time to reflect on how each of us makes an impact on the environment,” John said. With a simple flick of the switch, people will send a signal that they want solutions for our planet. I look forward to turning off the lights and toasting Earth Hour with wines that truly reflect the spirit of Earth Hour – our Concannon Conservancy wines.”

ABOUT EARTH HOUR:

Earth Hour 2010 takes place on Saturday, March 27 at 8.30pm (local time) and is the world’s largest global climate change initiative. Since its inception in 2007, Earth Hour has captured the world’s imagination becoming a global phenomenon. Last year, for Earth Hour 2009 nearly one billion people in 4,100 cities in 87 countries on seven continents turned off the lights. In the U.S. alone, 80 million Americans and 318 cities officially voted for action with their light switch. These people and municipalities were joined by iconic landmarks including: the Las Vegas Strip, the Chrysler and Empire State Buildings in New York City, the Space Needle in Seattle, Church of Latter-Day Saints Temple in Salt Lake City, the Gateway Arch in St. Louis and the National Cathedral in Washington DC. International landmarks that turned off their lights included the Great Pyramids of Gaza, Parthenon in Athens, St. Peter’s Basilica in Vatican City, Big Ben and Houses of Parliament in London, Paris’ Elysee Palace and Eiffel Tower, Beijing’s Birds Nest and Water Cube, Symphony of Lights in Hong Kong, Sydney’s Opera House and Christ de Redeemer status in Rio de Janeiro and the Golden Gate Bridge in San Francisco. Please visit http://www.earthhour.org for more information.

ABOUT CONCANNON VINEYARD:

A founding family of California wine, Concannon is the oldest continuously operating winery under the same family name, with four generations of family leadership at the helm. Concannon introduced America’s first varietally labeled Petite Sirah in 1961, sparking a love affair with this varietal, and led with the introduction of Cabernet Sauvignon clones 7, 8 and 11 in replanting much of Napa Valley in the 1970s. As Concannon enters its 127th harvest, the pioneering winery continues to provide industry leadership in preserving an agricultural way of life by protecting vineyards from urban development. As part of The Wine Group, Concannon has completed a million revitalization program, preserving the best of its winemaking heritage and practices while incorporating state-of-the-art technology to improve wine quality. For additional information, please visit http://www.concannonvineyard.com.

ABOUT CONCANNON CONSERVANCY WINES:

Concannon’s Conservancy includes Livermore Valley Petite Sirah, Cabernet Sauvignon, Chardonnay and Merlot; all have a suggested retail of . For more information, please visit http://www.concannonvineyard.com.

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Posted On: Livermore, CA (Vocus) March 24, 2010

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