Former Fox Television Studios SVP and Universal Music executive to grow world’s largest online music school
Berkleemusic, the online continuing education division of Berklee College of Music, today announced the appointment of Stefanie Henning as chief marketing officer. Henning will join the Berkleemusic executive team and be responsible for the company’s marketing, communications and business development, leading the award-winning online school through its next phase of e-learning growth.
A strategic entertainment marketer who was one of the early digital media pioneers, Henning joins Berkleemusic after serving as senior vice president of global marketing and new media for Fox Television Studios (FTVS), a division of News Corporation. During her tenure at FTVS, Henning was responsible for the launch of many of their hit cable shows including “Burn Notice” and “White Collar” for USA, and “Saving Grace” for TNT. Henning also led the charge into original web and mobile series, launching the digital studio, “15 Gigs,” and initiating new partnerships with sponsors and digital distributors such as YouTube, Hulu and Sprint.
“Stefanie has a fantastic track record with proven results for driving growth in innovative ways,” said David Kusek, chief executive officer at Berkleemusic. “We’re looking forward to utilizing her vast background in media and entertainment to further the success of Berkleemusic.”
“This is an exciting time to join the team at Berkleemusic,” said Stefanie Henning, chief marketing officer at Berkleemusic. “Online education is a growth area and I look forward to working with the very talented team at Berkleemusic to help drive new initiatives and showcase the cutting edge curriculum the online school offers.”
Prior to working at Fox, Henning served as a consultant, focusing on business development and marketing of new ventures rooted in technology and entertainment for companies such as Amp’d Mobile, Atlas Mobile, and Seascape. Previously, Henning was vice president of business development for Universal Music Group (UMG), spearheading the launch of the label’s digital music business including the marketing, business development and strategic policies for delivery of sanctioned digital downloads. Before joining UMG, Henning was recruited by Macromedia (now Adobe) to help launch Shockwave.com. As vice president of acquisitions, Henning oversaw the site’s game, music, and story-based content, and introduced the breakthrough technology to the entertainment community, including creative pioneers such as Madonna, Beck, The Cure and David Lynch. She began her career as one of the first new media agents for International Creative Management (ICM).
Berkleemusic.com is the award-winning online continuing education division of Berklee College of Music, the world leader in music education. Bringing access to Berklee’s acclaimed curriculum to all students anywhere in the world, Berkleemusic is taking a leadership role in educating the next generation of producers, performers, and entrepreneurs on the evolving music industry landscape. Berklee’s renowned faculty provide a strong portfolio of over 130 online courses and multi-course certificate programs in Music Production, Guitar, Theory, Harmony & Ear Training, Music Business, Songwriting, and more. Visit http://www.berkleemusic.com for in-depth information on how to advance your music career, sample a lesson, or connect with our dedicated student advising team.
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Posted On: Boston, MA November 18, 2010